Consumers' perceptions of item-level RFID Use in FMCG: A balanced perspective of benefits and risks

This research explores how perceived consumer benefits affect the perceived privacy risks from implementation of Radio Frequency Identification (RFID) tags at an item-level in the Fast Moving Consumer Goods (FMCG) industry. Two new categories measure the benefits and risks: in-store and after-sales. These specific categories allow the respondents' willingness to accept RFID to be evaluated using a quantitative survey focused on the primary household grocery purchasers within the USA. The results suggest differences in perceptions of the in-store and after-sales risks and benefits of RFID use. While consumers are aware of privacy risks while using RFID technology, they would be willing to use the technology if sufficient benefits are available. This research moves the discussion away from a focus on consumer privacy issues to a balanced privacy/benefits approach for consumers and how that might affect their technology acceptance, suggesting that careful management of consumer benefits might allow FMCG firms to introduce RFID technology to support their global supply chains

Coping Strategies and Paradoxes Related to BYOD Information Security Threats in France

Bring Your Own Device (BYOD) refers to the provision and use of personal mobile devices by employees for both private and business purposes. Although there has been research on BYOD, little attention has been paid to employees' perception of threats to their personal information security (ISS) when using a BYOD, especially in a professional context. This article investigates employee coping strategies related to BYOD ISS threats in France. The results of a survey of 223 employees indicate that while perceived behavioral control exerts only direct effects on problem-focused (i.e., disturbance handling) and emotion-focused (i.e., self-preservation) coping strategies, ISS concern exhibits significant direct and moderating influences. Several security paradoxes could be identified, namely, discrepancies between the respondents' ISS concern and the adopted coping strategies. This article offers the first insights into the French context and can serve as a basis for comparisons in future research and to help improve employees' personal ISS in the professional context

The development of the Online Player Type Scale: construct validity and reliability testing

The present study outlines the development of the Online Player Type Scale (OPTS) utilizing a motivational taxonomy developed. This taxonomy was comprehensively reviewed to create scale items, and the conceptual framework of the scale was defined. The study group was comprised of 1,479 students attending grades 5 to 8 of a private school. A purposive sampling method was used to recruit the study group, and playing any videogame frequently was the criterion to be included in the sample. The construct validity and reliability testing showed the OPTS comprised four factors: achievement-oriented (ACH), socialization-oriented (SOC), exploration-oriented (EXP), and competition-oriented (COMP). The Cronbach alpha internal consistency coefficients and composite reliability coefficients were 0.89 and 0.99 for KIL, 0.83 and 0.98 for EXP, 0.83 and 0.98 for SOC, and 0.94 and 0.99 for ACH. It is concluded that the Online Player Type Scale is a valid and reliable instrument for assessing gaming motivation

An Analysis of the Diffusion of RFID in the UK Logistics Sector Using a Technology-Acceptance Perspective

In this chapter, the authors explore the factors affecting the UK logistics service providers' intention to use RFID technology from the theoretical perspective of a Technology-Acceptance Model (TAM). The survey data analysis shows that perceived usability of RFID has a significant relationship with the levels of adoption of the technology, but perceived privacy issues and perceived security issues do not have such a significant relationship. Using further moderation analysis, the authors find that the relationship between usability and adoption becomes stronger if there is a high level of support for RFID projects within an organisation. The study points to the need to improve the appreciation and support in an organisation for RFID projects. For example, top management should be well informed so as to provide good support, while employees should be motivated to back the use of RFID in their operations. An appropriate level of the required infrastructure will also help increase the usability and hence the adoption of RFID in UK logistics

Proactive and responsive export market orientation behaviours, antecedents, and firm performance: A qualitative study on exporting SME's

This paper details about the qualitative study of proactive and responsive export market orientation. An interview series was conducted to assess whether the issue of proactive and responsive export market orientation exist among exporters, identification of the exporters' characteristics (antecedents) and understand the behaviors effect on performance consequences. Findings from the interview were recorded in a qualitative codebook. Discussions and conclusion made on the qualitative findings revealed that the issue of proactive and responsive export market orientation is present, different characteristics lead to different behaviors, and the behaviors affect the exporters' performance consequences differently